Basic methods of assortment portfilio analysis of the group
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Article considers basic methodological approaches to the study of assortment portfolio of the company; outlines their advantages, disadvantages and features of the application; proposes the possibility and necessity of integrated usage of proposed methods.
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Krainiuchenko, O. Basic methods of assortment portfilio analysis of the group / O. Krainiuchenko, I. Chayka // Středoevropský věstník pro vědu a výzkum : Central European Journal for Science and Reseach. – Praha : Publishing house Education and Science, 2014. – № 2 (4). - S. 44-48.