Clustering of banks by the level of digitalization in the context of the COVID-19 pandemic
Вантажиться...
Файли
Дата
2022
ORCID
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
The COVID-19 pandemic has complicated the operating environment for banks around the world. Determining the drivers of digitalization of banking services based on the principles of corporate social responsibility of banks makes it possible to find a way out of the crisis. The objective of the study is to develop a model for clustering banks in terms of the level of digitalization on the principles of corporate social responsibility. In this study, a twofold model has been proposed: the first part includes the calculation of the level of digitalization of banking, and the second part includes mathematical simulation of the clustering of bank digitalization level. This study reveals new possible solutions to the digitalization of banking in the face of new threats. In particular, factor analysis identifies the main factors, cluster analysis ranks banks into three categories (A, B, C) of service digitalization, and a dendrogram identifies digitalization drivers. The model was tested on 22 banks. Eight per cent of the banks are rated A “Very good” and B “Good”. 92% have Level C “Satisfactory”. The results of the study prove that the model should be validated. It should be confirmed that the application of the developed methodology for increasing the digitalization of banking services will increase customer loyalty by 15%, improve sustainability by reducing risk by 10%, and make banks attractive for investment by 15-20%.
Опис
Ключові слова
digitalization, corporate social responsibility, digital banking, coronavirus, діджиталізація, корпоративна відповідальність, діджитальний банкінг, коронавірус, кафедра економічної теорії
Бібліографічний опис
Clustering of banks by the level of digitalization in the context of the COVID-19 pandemic / O. Kolodiziev, V. Shcherbak, K. Vzhytynska, O. Chernovol, O. Lozynska // Banks and Bank Systems. – 2022. – Volume 17, Issue 1. – P. 80-93.