Different matrixes of Boston Consulting Group
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Abstract
The article deals with the questions of validity of different usage of classical Boston consulting group matrix; given the analysis of adapted effectiveness of Boston Consulting Group matrix and offered its new variety; it is improved the methodology of evaluation of the balanced degree of the enterprise’s commodity portfolio on basis of Boston Consulting Group matrix.
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стратегічний економічний підрозділ, портфельний аналіз, товарна політика, структура товарного асортименту, матрица Boston Consulting Group, портфельный анализ, товарная политика, структура товарного ассортимента, strategic analysis, strategic economic divisions, portfolio analysis, commodity policy, structures of commodity assortments, кафедра маркетингу
Citation
Belova, T. Different matrixes of Boston Consulting Group / T. Belova, T. Gavrilova, O. Krainiuchenko // Nauka i studia. – Przemysl, Sp. z o.o. «Nauka i studia», 2012. №8 (53). – P. 44-48 (закордонне видання)