Risk assessment in target market selection by bread baking enterprises

The aim of research is to justify a comprehensive approach to enterprise risk management, which includes analysis of risk factors at the stages of target market selection by enterprise.

Keywords

кафедра маркетингу, кафедра економіки праці та менеджменту, оцінка ризиків, risk assessment, управління ризиками, risk management, ринок хлібобулочних виробів

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Risk assessment in target market selection by bread baking enterprises / N. Skopenko, I. Fedulova, T. Mostenska, I. Severyna, L. Kapinus // Ukrainian Food Journal. – 2024. – Vol. 13, Issue 2. – Pр. 385–405.

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https://dspace.nuft.edu.ua/handle/123456789/49126

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Risk assessment in target market selection by bread baking enterprises

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