Management of trademark portfolio companies of baking industry
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Abstract
The problems of portfolio brand companies of banking industry are considered. The influence of market stability range of enterprises and its competitive position are defined.
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Ribachuk-Yarova, T. Management of trademark portfolio companies of baking industry / T. Ribachuk-Yarova, T. Polinchuk-Yarova // Competitiveness of the agri-food sector and sustainable development of rural areas : мonograph. – Kyiv:NUFT, NRI-IAFe, CSR, 2011. - P 197-201.