Please use this identifier to cite or link to this item: https://dspace.nuft.edu.ua/jspui/handle/123456789/32463
Title: Multiple semantics of black and white in online fashion discourse (based on Сhanel fashion stories)
Authors: Lukianets, Halyna
Keywords: color terms
кольорові терміни
contextual meaning
контекстуальне значення
colorless
безбарвний
monochrome referential meaning
монохромне посилальне значення
кафедра іноземних мов професійного спрямування
Issue Date: 2020
Citation: Lukianets, H. Multiple semantics of black and white in online fashion discourse (based on Сhanel fashion stories) / H. Lukianets // The Scientific Heritage. – Hungary. – 2020. – № 43. – Vol. 5. – P. 35–38.
Abstract: The article presents multiple semantics of color terms black and white in Chanel online fashion discourse, including wide range of meanings, namely colorless, monochromatic, dark vs light, contextual and gray shades. Connection between color terms semantics and creation of brand image is established
URI: http://dspace.nuft.edu.ua/jspui/handle/123456789/32463
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