Please use this identifier to cite or link to this item:
https://dspace.nuft.edu.ua/jspui/handle/123456789/32463| Title: | Multiple semantics of black and white in online fashion discourse (based on Сhanel fashion stories) |
| Authors: | Lukianets, Halyna |
| Keywords: | color terms кольорові терміни contextual meaning контекстуальне значення colorless безбарвний monochrome referential meaning монохромне посилальне значення кафедра іноземних мов професійного спрямування |
| Issue Date: | 2020 |
| Citation: | Lukianets, H. Multiple semantics of black and white in online fashion discourse (based on Сhanel fashion stories) / H. Lukianets // The Scientific Heritage. – Hungary. – 2020. – № 43. – Vol. 5. – P. 35–38. |
| Abstract: | The article presents multiple semantics of color terms black and white in Chanel online fashion discourse, including wide range of meanings, namely colorless, monochromatic, dark vs light, contextual and gray shades. Connection between color terms semantics and creation of brand image is established |
| URI: | http://dspace.nuft.edu.ua/jspui/handle/123456789/32463 |
| Appears in Collections: | Статті |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Lukianets1.pdf | 584,74 kB | Adobe PDF | View/Open |
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