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The relevance of the study is determined by the need to develop and implement effective mechanisms for sustainable development of agricultural enterprise under current economic conditions, which allows solving the issues of public employment in rural areas and increasing the overall level of citizens' incomes in a qualitative way. The purpose of the study is to investigate the practical possibilities of developing the diversification of agricultural enterprises' activities, to assess the real prospects for stimulating their activities and increasing the overall level of organisation of the modern agricultural enterprises' functioning. The basis of methodological approach is the combination of methods for system analysis of the basis for implementing the diversification of the agricultural enterprises' activity with the analytical investigation of the prospects for the development of agricultural production in modern economic conditions. The results of this study indicate that there are multiple factors affecting the development of diversification in agricultural enterprises in relation to the nature of their activities and the type of commodity products they manufacture, as determined by the specifics of the market and its activity at given time intervals. The findings and conclusions of this study are of significant practical relevance to agricultural workers, whose professional responsibilities include the implementation of measures aimed at the diversification of agricultural enterprises, and the realisation of pre-designed programmes for the development of agricultural enterprises in a particular region or nation-wide. The aim is to increase the overall economic potential of the country, through the development of the agricultural sector

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