(2013) Badeshchenkova, Кaterina; Zorenko, A. V.; Krainiuchenko (Fornolyak), Olga
The essence of vending business and level of its development in Ukraine is described. The different types of vending machines are considered, that it is possible to use for trading in mineral water. Vending machines that are most suitable for trading in mineral water are described. The advantages and disadvantages of vending machines use are given.
Essence of complex of promotion and his elements is considered, grounded necessity account of type and level motivation of consumer at forming of communication mix, the types of consumers are selected taking into account the level of their motivation, which allows developing effective strategy advancement of the product.
