Тези доповідей

Постійне посилання колекціїhttps://dspace.nuft.edu.ua/handle/123456789/7497

Переглянути

Зараз показуємо 1 - 2 з 2

Strategies of market segmentation and segment targeting
(2016) Stahurska, Svitlana; Tkachuk (Stakhurska), Svitlana
The paper examines different approaches to market segmentation and segment targeting strategies development, based upon the complex set of psychological, social and other factors.
Approaches to marketing competitive strategies development
(2016) Tkachuk (Stakhurska), Svitlana; Stahurska, Svitlana; Stahursky, Valery
The paper examines classical and modern approaches to the development of competitive strategies.