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Постійне посилання на розділhttps://dspace.nuft.edu.ua/handle/123456789/7372
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Документ Wine tourism in Ukraine(2018) Basyuk, Daria; Muzychka, YelyzavetaThe article revealed the role, principles and main directions of wine tourism, the conditions of formation of wine tourism destinations. In this article, we analyze the main trends of the market development of wine tourism in Ukraine. Identified and described segments of consumers who are interested in the development and distribution of wine tourism. Investigated the key characteristics of the wine tours that have relevance for respondents. The conditions for the development and enhancement of the competitiveness of innovative models of managing the regional development of wine tourism as a priority are opened.Документ Distribution as a modern form of marketing structures in tourism(2017) Basyuk, Daria; Antonenko, Irina; Muzychka, YelyzavetaThe article focuses on the development of theoretical and methodological approaches, practical recommendations on management of distribution activities of tourism enterprises. It is determined that the construction of an effective distribution system for tourism services should be carried out on the basis of their sales potential, channels for the promotion of tourism products (direct, indirect) and the formation of strategies. The usage of electronic distribution in tourism is considered.Документ The introduction of the intellectual property concept in the hotel industry of Ukraine(Warszawa, ul. S. Kierbedzia, 4 lok.103, 2014) Basyuk, Daria; Myts, Julia; Kokhan, Olena M.An integrated approach to the implementation of information technology in the hospitality industry: includes the automation of business – processes inside the hotel, and the information about the hotel activity is accumulated and stored in a database on one or more server machines; involves the development of the internal information system to automate business processes via the Internet, which connects the hotel internal information system with its external partners; combining the internal and Internet systems in common business environment, which integrates all internal hotel services and provides response to any request from the outside through the methods of electronic data interchange.