The article revealed the role, principles and main directions of wine tourism, the conditions of formation of wine tourism destinations. In this article, we analyze the main trends of the market development of wine tourism in Ukraine. Identified and described segments of consumers who are interested in the development and distribution of wine tourism. Investigated the key characteristics of the wine tours that have relevance for respondents. The conditions for the development and enhancement of the competitiveness of innovative models of managing the regional development of wine tourism as a priority are opened.
