The article considers the main aspects of choosing a model of the dynamics of the value of the enterprise taking into account the ownership structure. In the course of financial and economic analysis of the enterprise the main indicators of activity were determined. DuPont's model was used, the method of real options - to assess the dynamics of the value of the enterprise. This allowed us to determine the degree of
influence of the dynamics of a financial multiplier on the change in the ROE performance, the dynamics of profit growth, change in the structure of equity of the enterprise. This study revealed controlled parameters: the rate of accumulation of own funds and the structure of fixed capital. By influencing these parameters, you can
slow down or accelerate the fall / rise, change the financial result.
