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The financial potential of agricultural enterprises has important for the development of the domestic economy. Violation of positive dynamics of the development of the country's economic system highlighted the urgent problems and existing prospects for the development of the domestic economy. A special role in this process belongs to the agrarian sector, therefore it is advisable to analyze the state of the financial potential of the agrarian sector enterprises in the context of modern development of the domestic economic system. In the article we have analyzed indicators that characterize the level of enterprises development in the agricultural sector of Ukraine. The article defines the main strategic orientations Increasing the financial potential of an agricultural enterprise should be the effective implementation and use of information technologies, ensuring financial security, financial independence and financial stability. The main sources of financial potential of agricultural enterprises are determined. It has been proven that the use of information technologies allows to speed up and simplify the process of providing financial services to agricultural enterprises, optimize the cost structure and improve their management. It has been proved that such changes are a confirmation of the need to strengthen the financial potential of agricultural enterprises by increasing the shares of additional and reserve capital. It was established that the financial potential of agricultural enterprises is high, but it is characterized with descending dynamics. The financial stability of the enterprise is determined relatively its functioning and possible development prospects. It is considered as the system's ability to maintain planned development despite changes in internal and external factors of influence and their forms of manifestation. Ignoring obstacles and the possibility of overcoming them along with the preservation of internal ones of characteristics is an important property of countering obstacles. A certain set of obstacles and prerequisites for the development of the financial potential of agricultural enterprises allowed to identify the most urgent problem areas, to update and focus attention on the main problems of the potential of enterprises. Definitely problematic the range of questions made it possible to identify the main areas of solution problems of formation and development of the financial potential of enterprises, the formation of a system of its tools, to justify the need to create a concept of support and development of the financial potential of agrarian enterprises.

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