To build the enterprise's image as an important instrument in market competition
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The basic elements of firm's style as the main instrument of firm's image forming are examined, the methods of product's positioning on market, including the process of decision making about advertising campaign, are analyzed.
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Tkatchuk, S. To build the enterprise's image as an important instrument in market competition / S. Tkatchuk // Congress NEEFood – 2013 : Book of Abstracts. - Kyiv, 2013. - Р. 284.