The features of advertising of dairy products in Ukraine
Файли
Дата
2017
ORCID
DOI
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Назва журналу
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Видавець
Анотація
The basic methods and techniques for promoting dairy products are considered in the article. Factors of influencing on buyer’s decisions in choosing products are defined. The features of advertising of dairy products in Ukraine are investigated on the example of domestic manufacturers - РJSC «Yahotynsky maslozavod» and its affiliate «Yahotynske for children». Also the expediency of use of Internet advertising is proved.
Опис
Ключові слова
demand, advertising, consumers, dairy products, online advertising, попит, реклама, споживачі, молочна продукція, Інтернет реклама, спрос, потребители, молочная продукция, Интернет реклама, кафедра маркетингу
Бібліографічний опис
Belova, T. The features of advertising of dairy products in Ukraine / T. Belova, N. Vojtovych // Stredoevropsky vestnik pro vedu a vyzkum. Central European Journal for Scienct and Research. Ekonomicke vedy administrative. − Praha, Publishing house Education and Science. – 2017. - №2 (38). − P. 25-28.