The features of advertising of dairy products in Ukraine

dc.contributor.authorBelova, Tatyana
dc.contributor.authorVoitovych, Nataliya
dc.date.accessioned2017-09-27T07:03:50Z
dc.date.available2017-09-27T07:03:50Z
dc.date.issued2017
dc.description.abstractThe basic methods and techniques for promoting dairy products are considered in the article. Factors of influencing on buyer’s decisions in choosing products are defined. The features of advertising of dairy products in Ukraine are investigated on the example of domestic manufacturers - РJSC «Yahotynsky maslozavod» and its affiliate «Yahotynske for children». Also the expediency of use of Internet advertising is proved.uk_UA
dc.identifier.citationBelova, T. The features of advertising of dairy products in Ukraine / T. Belova, N. Vojtovych // Stredoevropsky vestnik pro vedu a vyzkum. Central European Journal for Scienct and Research. Ekonomicke vedy administrative. − Praha, Publishing house Education and Science. – 2017. - №2 (38). − P. 25-28.uk_UA
dc.identifier.urihttps://dspace.nuft.edu.ua/handle/123456789/25911
dc.subjectdemanduk_UA
dc.subjectadvertisinguk_UA
dc.subjectconsumersuk_UA
dc.subjectdairy productsuk_UA
dc.subjectonline advertisinguk_UA
dc.subjectпопитuk_UA
dc.subjectрекламаuk_UA
dc.subjectспоживачіuk_UA
dc.subjectмолочна продукціяuk_UA
dc.subjectІнтернет рекламаuk_UA
dc.subjectспросuk_UA
dc.subjectпотребителиuk_UA
dc.subjectмолочная продукцияuk_UA
dc.subjectИнтернет рекламаuk_UA
dc.subjectкафедра маркетингуuk_UA
dc.titleThe features of advertising of dairy products in Ukraineuk_UA
dc.typeArticleuk_UA

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