Strategies of market segmentation and segment targeting
| dc.contributor.author | Stahurska, Svitlana | |
| dc.contributor.author | Tkachuk (Stakhurska), Svitlana | |
| dc.date.accessioned | 2016-05-24T08:59:57Z | |
| dc.date.available | 2016-05-24T08:59:57Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | The paper examines different approaches to market segmentation and segment targeting strategies development, based upon the complex set of psychological, social and other factors. | uk_UA |
| dc.identifier.citation | Stakhurska, S. Strategies of market segmentation and segment targeting / S. Stakhurska, S. Tkatchuk // Food Science for Well-being (CEFood 2016) : 8th Central European Congress on Food 2016 : book of Abstracts. - Kyiv, 2016. - Р. 260. | uk_UA |
| dc.identifier.uri | https://dspace.nuft.edu.ua/handle/123456789/23402 | |
| dc.language.iso | en | uk_UA |
| dc.subject | market segmentation | uk_UA |
| dc.subject | segment targeting | uk_UA |
| dc.subject | factors of segmentation | uk_UA |
| dc.subject | сегментація ринку | uk_UA |
| dc.subject | фактори сегментації | uk_UA |
| dc.subject | кафедра економіки праці та менеджменту | uk_UA |
| dc.subject | кафедра маркетингу | uk_UA |
| dc.title | Strategies of market segmentation and segment targeting | uk_UA |
| dc.type | Thesis | uk_UA |