Strategies of market segmentation and segment targeting
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Abstract
The paper examines different approaches to market segmentation and segment targeting strategies development, based upon the complex set of psychological, social and other factors.
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Stakhurska, S. Strategies of market segmentation and segment targeting / S. Stakhurska, S. Tkatchuk // Food Science for Well-being (CEFood 2016) : 8th Central European Congress on Food 2016 : book of Abstracts. - Kyiv, 2016. - Р. 260.