Mobile marketing
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On modern types of marketing written so much that knowledgeable audience seems it is impossible to surprise him with new varieties. However, in an era when mobile telephony easily allows you to receive SMS-messages using e-mail and instant messaging services via ICQ; when mobile phones become a constant companion of most people not only in large cities but also smaller settlements use of marketing practices in the area of mobile technology seems inevitable.
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Kostyuchenko, N. Mobile marketing / N. Kostyuchenko // Проблеми і перспективи розвитку фінансів, обліку і маркетингу в сучасному середовищі : програма і матеріали Всеукраїнської науково-практичної конференції молодих вчених і студентів, 25 – 26 жовтня 2012 р. — Київ : НУХТ, 2012. — С. 122-123.