Features of marketing management on modern enterprises
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The essence of the concept of "marketing management" in terms of management of the Company on the basis of the marketing and management of the marketing function and demand management target market and identified the main problems in marketing management at domestic enterprises.
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Strashynska, L. Features of marketing management on modern enterprises / L. Strashynska, Y. Bech // Современная философия бизнеса и глобальная экономика. – Тбилиси, 2014. - Вып. 28. – С. 18-21.