Jean-Marie Dru’s theory of breaking stereotypes as strategy for creative marketing in competitive brand ecosystems
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The theory of stereotype breaking by Jean-Marie Drew and its application in marketing communications and advertising campaigns are examined.
Розглядається теорія розриву стереотипів Жан-Марі Дрю і її застосування у маркетингових комунікаціях і рекламних кампаніях.
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Tkachuk, S. Jean-Marie Dru’s Theory of Breaking Stereotypes as a Strategy for Creative Marketing in Competitive Brand Ecosystems / S. Tkachuk // EU Policies and Strategies on Economic, Social, and Territorial Synergy for Polish Higher Education and Research Ecosystems: Digital European Studies : The I International Scientific and Practical Conference, 20–21 April, 2026. – Warsaw, Poland : VIZJA University, 2026. – Рp. 71–72.