Marketing Planning in the Theory of Life Cycle
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Abstract
The origin of theory of life cycle is considered, the basic models life cycle of enterprise, stage and descriptions that determine the evolution his development are investigational. Planning features are certain in marketing depending on the stages of development enterprise.
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Solomianiuk, N. Marketing Planning in the Theory of Life Cycle / N. Solomianiuk // XXIV Colloque Fédérateur de l’Institut CEDIMES Kyiv (Ukraine) : Recueil des thèses. — 28 Octobre. – 3 Novembre 2013. — K.: UNTA, 2013. — Р. 70.