Positive Orientation And Creative Idea As Components Of Public Service Announcements Effectiveness

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dc.contributor.authorMakohin, Iryna
dc.contributor.authorAntonova, Olha
dc.date.accessioned2022-02-17T08:34:51Z
dc.date.available2022-02-17T08:34:51Z
dc.date.issued2020
dc.description.abstractThe article is dedicated to the consideration of creativeness particularities in public service announcements, to the determination of the effectiveness of such approach on the material of public service video "About blood donation" ("Pro donorstvo krovi") from "1+1 media". The specificity of such kind of information as public service announcements is considered, its defining features are outlined. It has been determined that public service announcements need some positive orientation to increase the attention of various social groups to topical problems, and creative approach to coverage of a negative phenomenon, positive orientation and relevant humour become factors of the public service announcement effectiveness.uk_UA
dc.identifier.citationMakohin, I. Positive Orientation And Creative Idea As Components Of Public Service Announcements Effectiveness / I. Makohin, O. Antonova // Eurasian scientific congress : Abstracts of the 9th International scientific and practical conference. – Barcelona, Spain : Barca Academy Publishing, 2020. – P. 156–163.uk_UA
dc.identifier.urihttps://dspace.nuft.edu.ua/handle/123456789/37117
dc.language.isoenuk_UA
dc.subjectpublic service announcementsuk_UA
dc.subjectcreativenessuk_UA
dc.subjectadvertising videouk_UA
dc.subjectpositive orientationuk_UA
dc.subjectсоціальна рекламаuk_UA
dc.subjectкреативuk_UA
dc.subjectрекламний відеороликuk_UA
dc.subjectпозитивна спрямованістьuk_UA
dc.subjectкафедра маркетингуuk_UA
dc.titlePositive Orientation And Creative Idea As Components Of Public Service Announcements Effectivenessuk_UA
dc.typeThesisuk_UA

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