Simulation the attractiveness of transport services as a tool for assessing consumer loyalty in the digital epoch

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dc.contributor.authorShpak, Nestor
dc.contributor.authorMykytiuk, Oksana
dc.contributor.authorDvulit, Zoriana
dc.contributor.authorMaznyk, Liana
dc.contributor.authorHorbal, Natalia
dc.date.accessioned2022-01-25T12:00:52Z
dc.date.available2022-01-25T12:00:52Z
dc.date.issued2021
dc.description.abstractThe digital initiatives used in the study as tools for assessing the loyalty of consumers of transport services made it possible to determine the feasibility of introducing additional services. The driving forces for adaptation of the latest information technologies and digital tools for competitive positioning of transport companies are identified. Study of consumer preferences based on simulation the attractiveness of transport services in the field of rail transport led to the conclusion that the development of digital technologies will remain a key factor influencing consumer’s choice. A model of multidimensional analysis of transport service attractiveness based on analysis of structure of consumers and the degree of satisfaction with the quality of such service by certain consumer groups was developed. It was proven that development of digital technologies and services for passengers may improve the ability of the railway companies to address new challenges related to quarantine restrictions.uk_UA
dc.identifier.citationSimulation the attractiveness of transport services as a tool for assessing consumer loyalty in the digital epoch / N. Shpak, O. Mykytiuk, Z. Dvulit, L. Manyk, N. Horbal // Conference on Computational Linguistics and Intelligent Systems (COLINS 2021) : Proceedings of the 5th International, April 22-23. – 2021. – Lviv, Ukraine, 2021. – Vol. I. – P. 1500–1510.uk_UA
dc.identifier.urihttps://dspace.nuft.edu.ua/handle/123456789/36960
dc.language.isoenuk_UA
dc.subjectsimulationuk_UA
dc.subjectconsumer satisfactionuk_UA
dc.subjectloyaltyuk_UA
dc.subjecttransport servicesuk_UA
dc.subjectсимуляціяuk_UA
dc.subjectзадоволення споживачівuk_UA
dc.subjectлояльністьuk_UA
dc.subjectтранспортні послугиuk_UA
dc.subjectкафедра економіки праці та менеджментуuk_UA
dc.titleSimulation the attractiveness of transport services as a tool for assessing consumer loyalty in the digital epochuk_UA
dc.typeArticleuk_UA

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