Simulation the attractiveness of transport services as a tool for assessing consumer loyalty in the digital epoch

Abstract

The digital initiatives used in the study as tools for assessing the loyalty of consumers of transport services made it possible to determine the feasibility of introducing additional services. The driving forces for adaptation of the latest information technologies and digital tools for competitive positioning of transport companies are identified. Study of consumer preferences based on simulation the attractiveness of transport services in the field of rail transport led to the conclusion that the development of digital technologies will remain a key factor influencing consumer’s choice. A model of multidimensional analysis of transport service attractiveness based on analysis of structure of consumers and the degree of satisfaction with the quality of such service by certain consumer groups was developed. It was proven that development of digital technologies and services for passengers may improve the ability of the railway companies to address new challenges related to quarantine restrictions.