Multisensory marketing as an instrument influence on consumers’ behavior
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Abstract
It is considered the essence of the multisensory marketing and distinguished its basic instruments. It is researched the influence of constituents of the multisensory marketing on consumers’ behavior
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Skrygun, N. Multisensory marketing as an instrument influence on consumers’ behavior / N. Skrygun, O. Bezpalko, L. Kapinus // Nauka i studia. – 2012. - № 8 (53). – P. 56-60.