Multisensory marketing as an instrument influence on consumers’ behavior
dc.contributor.author | Skryhun, Natalya | |
dc.contributor.author | Bezpalko, Olena | |
dc.contributor.author | Kapinus, Larisa | |
dc.date.accessioned | 2013-11-14T08:16:03Z | |
dc.date.available | 2013-11-14T08:16:03Z | |
dc.date.issued | 2012 | |
dc.description.abstract | It is considered the essence of the multisensory marketing and distinguished its basic instruments. It is researched the influence of constituents of the multisensory marketing on consumers’ behavior | uk_UK |
dc.identifier.citation | Skrygun, N. Multisensory marketing as an instrument influence on consumers’ behavior / N. Skrygun, O. Bezpalko, L. Kapinus // Nauka i studia. – 2012. - № 8 (53). – P. 56-60. | uk_UK |
dc.identifier.uri | https://dspace.nuft.edu.ua/handle/123456789/11249 | |
dc.subject | споживач | uk_UK |
dc.subject | маркетинг | uk_UK |
dc.subject | реклама | uk_UK |
dc.subject | кафедра економіки праці та менеджменту | uk_UK |
dc.subject | consumer | uk_UK |
dc.subject | marketing | uk_UK |
dc.subject | advertisement | uk_UK |
dc.subject | кафедра маркетингу | |
dc.title | Multisensory marketing as an instrument influence on consumers’ behavior | uk_UK |
dc.type | Other | uk_UK |
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