Analysis of marketing strategies in Ukraine

Abstract

One of the most urgent tasks of modem Ukraine's economic development is to create conditions for effective and dynamic transition to a market economy. Analysis of the domestic industry has shown that strategic management in the industrial complex of Ukraine today is going through infancy. Despite the formal provision of economic operators to complete economic independence, they have no desire for a strategic vision for their business. Focusing exclusively on providing survival succeed only in the short term. Therefore the success of any company needs to develop a long-term plan to achieve the mission of the organization with a focus on market needs and taking into account the market as the main environmental factors. To achieve these goals the company must use the most of local resources and explore the surrounding market environment, predict its development and needs while employing all strategic marketing toolkit.