Approaches to the communication learning

Abstract

The history of communication studies includes two primary influences: the rhetorical and the behaviorist traditions. The field of communication became a discipline and was divided into two research approaches - behaviorism and humanism. Behaviorism built on the work of elocution scholars and followed the model of the social sciences, such as psychology and sociology. Humanism built on the rhetorical tradition. Both emphasize the importance of individual forces.