The planning of trade-marketing charges are on the enterprises of food industry in Ukraine
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Дата
2014
Автори
ORCID
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
The modern market of retail business development status in Ukraine and tendency of functional distribution the retail commodity turnover on enterprises are considered in the article. General tendencies are certain to the increase of volumes commodity turnover that testifies to absorption of shallow competitors and their association large players for the sake of possibility opposition the environment (the competitors, the economic and political situation in a country). Trade-marketing’s progress trends are analysed on Ukraine and him strategic role in the modern terms of development. The structure of the personal interest is investigational by trade-marketing tendencies in Ukraine after the types of activity and level of management on enterprise. The selection of the world trade retails on Ukraine, trade points grouped after an amount is considered, by their format and location on Ukraine.
Опис
Ключові слова
marketing planning, маркетингове планування, маркетинговое планирование, trade-marketing, трейд-маркетинг, кафедра маркетингу, trade-marketing charges, витрати на маркетинг, затраты на маркетинг
Бібліографічний опис
Solomianiuk, N. The planning of trade-marketing charges are on the enterprises of food industry in Ukraine / N. Solomianiuk // Vĕda a technologie: krok do budoucnosti - 2014 : Materialy Х Mzinárodni vĕdecko – praktická konference. - Praha : «Education and Science», 2014 – Dĭl 4. – P. 51-53.