Перегляд за Автор "Solomyanyuk, Natalia"

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Application of cognitive modelling for operation improvement of retail chain management system
(2021) Dankeieva, Oksana; Solomyanyuk, Natalia; Strashynska, Larysa; Fiedotova, Nataliia; Soloviova, Yulia; Koval, Viktor
The main purpose of the study is to implement cognitive modelling of the retail chain management system to ensure the effectiveness of management decisions to implement structural changes in its activities. It is determined that the organization of retail chain management is more effective provided the principles of a systematic approach are applied. Therefore, using the concept of Balanced Scorecard (BSC) in this study, which reflects the interaction and interdependence of structural units, is feasible and based on which, we propose to further search for development scenarios for the retail chain management. The article presents a sequence of cognitive modelling, which consists of seven main stages. Drogerie format management system of retail chains has been chosen since it has recently been standing out by its popularity with consumers among other formats, as an object for the study. The results of this study can be useful for enterprises and organizations with complex systems that are characterized by hierarchical, network relationships between subsystems or where random processes take place. Основною метою дослідження є впровадження когнітивного моделювання системи управління роздрібною мережею для забезпечення ефективності управлінських рішень щодо здійснення структурних змін у її діяльності. Визначено, що організація управління роздрібною мережею є більш ефективною за умови застосування принципів системного підходу. Тому використання концепції збалансованої системи показників (BSC) у цьому дослідженні, що відображає взаємодію та взаємозалежність структурних підрозділів, є доцільним і на основі якого ми пропонуємо подальший пошук сценаріїв розвитку для управління торговою мережею. У статті представлена послідовність когнітивного моделювання, яка складається з семи основних етапів. Система управління форматом Drogerie для торгових мереж була обрана, оскільки нещодавно вона виділяється своєю популярністю серед споживачів серед інших форматів, як об'єкт дослідження. Результати цього дослідження можуть бути корисними для підприємств та організацій із складними системами, які характеризуються ієрархічними, мережевими взаємозв'язками між підсистемами або де відбуваються випадкові процеси.
Features of the Cost Planning for the Marketing
(2013) Solomyanyuk, Natalia
Development of marketing theory can be defined especially by theoretical, so however the considerable revisions of scientists have time after market development, and also not adapted to concrete application. Otherwise, marketing processes have the applied character especially, so as have the opportunity to take into account local and sentinel changes, combine the separate constituents in the general system of marketing.The category apparatus of the concept «budget of marketing» and «expense for marketing» is considered in the article. The legislative base of Ukraine in determination principal items of charges on the marketing is investigated. «The profitable cube» by A. Kearney was analysed as a determination at the cost of chain of the company’s actions, by means of that it is possible to earn profits. It is suggested, that in a context of research theme, will be formed «the profitable cube» at the expense of the distribution and sale, accepting the intermediate of chain «the production» as a constant. The «cost of chain» is analyzed on the example of the representatives of the retail market of Ukraine.
Marketing Planning in the Theory of Life Cycle
(2013) Solomyanyuk, Natalia
The origin of theory of life cycle is considered, the basic models life cycle of enterprise, stage and descriptions that determine the evolution his development are investigational. Planning features are certain in marketing depending on the stages of development enterprise.
The planning of trade-marketing charges are on the enterprises of food industry in Ukraine
(2014) Solomyanyuk, Natalia
The modern market of retail business development status in Ukraine and tendency of functional distribution the retail commodity turnover on enterprises are considered in the article. General tendencies are certain to the increase of volumes commodity turnover that testifies to absorption of shallow competitors and their association large players for the sake of possibility opposition the environment (the competitors, the economic and political situation in a country). Trade-marketing’s progress trends are analysed on Ukraine and him strategic role in the modern terms of development. The structure of the personal interest is investigational by trade-marketing tendencies in Ukraine after the types of activity and level of management on enterprise. The selection of the world trade retails on Ukraine, trade points grouped after an amount is considered, by their format and location on Ukraine.