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Постійне посилання колекціїhttps://dspace.nuft.edu.ua/handle/123456789/7522
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Документ Multisensory marketing as an instrument influence on consumers’ behavior(2012) Skryhun, Natalya; Bezpalko, Olena; Kapinus, LarisaIt is considered the essence of the multisensory marketing and distinguished its basic instruments. It is researched the influence of constituents of the multisensory marketing on consumers’ behaviorДокумент Consumer motivation as a basis for forming an effective communication mix(2012) Skryhun, Natalya; Krainiuchenko (Fornolyak), Olga; Bezpalko, OlenaEssence of complex of promotion and his elements is considered, grounded necessity account of type and level motivation of consumer at forming of communication mix, the types of consumers are selected taking into account the level of their motivation, which allows developing effective strategy advancement of the product.