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Постійне посилання колекціїhttps://dspace.nuft.edu.ua/handle/123456789/7497

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The role of communicative competence in marketing
(2016) Stahursky, Valery; Tkachuk (Stakhurska), Svitlana
The paper studies the role and significance of communication skills of staff in interactive marketing and also the importance of professional competence in classical marketing communications forming.
Approaches to marketing competitive strategies development
(2016) Tkachuk (Stakhurska), Svitlana; Stahurska, Svitlana; Stahursky, Valery
The paper examines classical and modern approaches to the development of competitive strategies.