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Документ The role of communicative competence in marketing(2016) Stahursky, Valery; Tkachuk (Stakhurska), SvitlanaThe paper studies the role and significance of communication skills of staff in interactive marketing and also the importance of professional competence in classical marketing communications forming.Документ Approaches to marketing competitive strategies development(2016) Tkachuk (Stakhurska), Svitlana; Stahurska, Svitlana; Stahursky, ValeryThe paper examines classical and modern approaches to the development of competitive strategies.