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Постійне посилання колекціїhttps://dspace.nuft.edu.ua/handle/123456789/7498

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Advertising strategies as a means of influencing existing and potential buyers of advertised products
(2019) Babina, Julia; Bebko, Svitlana
The notion of advertising strategy has been considered. There has been studied the opportunities of using an advertising strategy at an enterprise. The advantages and disadvantages of using an advertising strategy have been analyzed.