Матеріали конференцій

Постійне посилання колекціїhttps://dspace.nuft.edu.ua/handle/123456789/7498

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Mobile marketing
(2012) Kostyuchenko, Nadiya
On modern types of marketing written so much that knowledgeable audience seems it is impossible to surprise him with new varieties. However, in an era when mobile telephony easily allows you to receive SMS-messages using e-mail and instant messaging services via ICQ; when mobile phones become a constant companion of most people not only in large cities but also smaller settlements use of marketing practices in the area of mobile technology seems inevitable.
Re-branding as the need for business success
(2014) Kostyuchenko, Nadiya
Rebranding is the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, usually in an attempt to distance itself from certain negative connotations of the previous branding, or to move the brand up market. Re-branding can be applied to new products, mature products, or even products still in development.