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Документ Fight of producers for the world food market(2014) Kuksov, Alexander; Bozhok, NataliaNowadays, the world is worried about the healthy food. This problem was firstly arisen in the West European countries and The USA. These developed countries last thirty years got involved in fast foods, exactly The USA. Such way of life has created very serious problems, such as: obesity, diabetes mellitus and dozens of other. So the companies started to discuss how they can change their product line, and of course, at least, keep the profits on the same level.