Relevance of the topic is the best study of the costs of selling the company to seek more effective ways of resource allocation for improving the profitability of the company. Sales of an enterprise (company) - a set of measures aimed at organizing an effective and efficient distribution network to improve the efficiency of sales of products.
Problem of improving competitiveness is very important for every company. Modern markets are characterized by dynamic development of technologies, highly competitive, high rate of new products and services. In such circumstances, branding is a response to current market conditions and tool for competitiveness.
