Eco-friendly products are gaining in popularity, and at present various claims are being used to attract the "green" consumer. In the food and beverage industry, many official and private stickers touting the purity of the food or beverage compete as a cue with the aim of attracting both core and peripheral green consumers. "Organic" is one of these claims. However, there is very little about organic wine consumers.
Tannins play an important role in the production of wine, after which they provide structure and make it more resistant to aging. They also influence the flavor and texture of wine, adding a pleasant bitterness and astringency. However, if tannins are in the right balance, they can add complexity and depth of flavor to a wine, complementing fruit and floral aromas.
