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Документ Rural green tourism is a priority tourist destination(2022) Gutkevych, Svitlana; Haba, Myroslava; Korniienko, InnaThe article examines the concept of rural green tourism, its role and significance, identifies the specifics of the rural green tourism development, their impact on tourism and the economy of Ukraine. In modern conditions of the Ukrainian economy development, the structure of the tourism industry is changing due to the development of promising types of tourism, including rural green tourism. This is a specific form of recreation in the countryside, which has wide possibilities of using the natural, material and cultural potential of certain regions.Документ Publishing and printing complex: directions of economic development(2021) Gutkevych, Svitlana; Shenderivska, LinaThe article aims to determine the current areas of economic development of publishing and printing companies that meet the requirements of economic digitalization. In order to identify priority measures for publishing and printing companies with competitive potential and prospects for the industry development, a SWOT analysis is applied. The SWOT analysis revealed that potentially productive ways of enterprise development are expanding the range of products and services, improving their quality in the publishing and printing complex; integrating industry entities into the digital information environment, accessing international markets; state support in the implementation of measures to promote reading. It is determined that ensuring enterprises' efficiency requires the implementation of stages of effective enterprises development. Information support is necessary for making quality management decisions, respectively, to achieve the goals of development management. Resource potential combines a rational policy of supply and usage of financial, logistical, and labor resources. Organizational support aims to create an organizational structure in accordance with the purpose and objectives of enterprise management. The management of publishing and printing enterprises development aims at the transition to a new quality state, increasing earning capacity, competitiveness, extending the life cycle, mutually beneficial integration with the subjects of creative industries.Документ Theoretical basis of educational tourism: international aspect(2024) Gutkevych, Svitlana; Sydorenko, Pavlo; Pasternak, IgorInternational educational mobility plays a crucial role in the advancement of science and education, with far-reaching implications for socio-economic development. The growing number of internationally mobile students intensifies competition among host countries, which goes beyond the market for educational services. In the long run, it is the competition for human capital that is crucial for economic development. This study aims to deepen the understanding of educational tourism as a distinct form of educational mobility. The article reviews the literature and analyses existing approaches to the definition of educational tourism. By analysing different types of educational mobility, the paper proposes a classification based on the goals, age of travellers and stages of career development that better emphasises the unique features of educational tourism. Taking into account the interdisciplinary nature of educational tourism, the paper considers it within the framework of the concept that the authors call "MET: Mobility, Education, Tourism". This approach allowed the authors to propose a definition of educational tourism that better reflects the nature of this phenomenon and distinguishes it from other types of educational mobility. The authors have identified key factors that influence the development of educational tourism, including technological progress, globalisation of education, economic factors, government initiatives, educational innovations and current trends in the labour market. Based on the findings, this paper offers principles for promoting educational tourism, emphasising the concept of Tourist Lifetime Value (TLV). This approach takes a long-term view of educational travel, taking into account the potential for lifelong learning and repeat visits. This research contributes to a deeper understanding of educational tourism, providing a basis for developing effective strategies to stimulate its growth and enhance its positive socio-economic impact on both host and home countries.Документ Peculiarities of management of enterprises in the printing industry(2022) Safonov, Yurii; Gutkevych, Svitlana; Shenderivska, Linahe aim of the study is to analyze the features of management of printing enterprises, to give recommendations for business development. The significance of the printing industry in the publishing and printing complex for the formation of the intellectual capital of the nation, the development of a democratic humane and progressive society is substantiated. The factors determining the spread of small business in printing were revealed. They are related to the peculiarities of the consumer market, which requires a wide geography of supplies and personalized orders; to the development of scientific and technological progress, the result of which is the invention of less capital-intensive technologies; to the state policy focused on the stimulation of small business development. The relevance of the business model of cooperation in the publishing and printing complex at the international level has been proved. Its appropriateness is due to the small size of the domestic market, the lack of funding sources for innovation, the undeveloped domestic material and technical base. Enterprise management at the planning stage should take into account the high complexity of mastering employees CRM-systems. Understanding the strategic importance of spending time and resources on mastering new technologies and on personnel development provides synergy for the entire production system, promotes self-improvement of employees, their desire for continuous progress and, finally, increases their job satisfaction. International benchmarking is relevant to improve the management of printing companies. The authors identified funding for training of talented youth, certification of production according to international quality standards, priority of investment in innovation, search for new market niches, and strengthening of inter-sector cooperation as priorities.Документ Investment development of agrarian sector in modern conditions of economic development(2021) Gutkevych, Svitlana; Slobodian, NataliiaThe project development of the agrarian sector of the economy is given in the article. Intensification of investment activity in the country is the main goal of economic development. Of great importance for the country's economy are systemic projects aimed at reforming the country's economy. Sectoral projects are aimed at carrying out economic reforms in certain areas. Modeling of the process of investment development of agricultural production is considered.Документ Prospects of investment strategy in agriculture(2022) Gutkevych, Svitlana; Zanozovska, OksanaThe article gives the analysis of investments processes in the agricultural sector. Necessity of investment strategy development taking into account modern political and economic factors is determined. Nowadays the theoretical study of the investment process at the micro and macro levels is relevant. Investing in agricultural sector in Ukraine has its own guidelines and priorities for attracting investment. Ukrainian agricultural sector does not have a high enough investment rating, which determines its investment attractiveness and depends on the political situation, efficiency and adequacy of legislation, economic policy, infrastructure development, foreign direct investment and a number of other factors. The functions of investment policy formation and the system of attractiveness criteria is provided only by the state, and this requires the formation of the investment strategy. Therefore, the process of attracting foreign investment is important for agricultural sector in our country, as their volume is one of the indicators of the degree of integration of the country into the world community.Документ Основні напрями у видавничо-поліграфічному комплексі(2021) Гуткевич, Світлана Олександрівна; Шендерівська, Ліна ПетрівнаУ статті розкрито основні питання, пов’язані з управлінням підприємствами видавничо-поліграфічного комплексу в сучасних умовах розвитку економіки. Підприємства видавничо-поліграфічного комплексу розглянуто як об’єкти інвестування. Визначено основні функції управління, такі як планування, організація, мотивація, аналіз, контроль. Управління підприємствами стає більш відкритим, зовнішньоорієнтованим, а фокус уваги зміщується з економічної мети функціонування на соціальну місію господарюючого суб’єкта. Для забезпечення конкурентоздатності поліграфічного виробництва доцільно забезпечувати оперативність виробництва шляхом удосконалення оперативного-календарного планування, застосування паралельного або комбінованого циклу, автоматизації прийому замовлень, удосконалення контролю якості на етапі підготовки до друку, розвитку логістичного потенціалу, орієнтації на високий рівень сервісу. The article reveals the main issues related to the management of publishing and printing companies in the current conditions of economic development. The enterprises of the publishing and printing complex are considered as objects of investment. The basic functions of management, such as planning, organization, motivation, analysis, control are defined. Modern enterprises, which meet the needs of consumers and meet their economic interests, along with the classic tasks perform a number of socially significant functions that do not provide direct capitalization, but become a prerequisite for competitiveness. Thus, the implementation of social projects requires additional costs and is not for profit, adherence to the principles of green economy does not always have an economic benefit for the company, but requires investment. In this way, the management of enterprises becomes more open, externally oriented, and the focus shifts from the economic purpose of functioning to the social mission of the business entity. This fully corresponds to the enterprises of the publishing and printing industry, which is not a priority sector of the national economy, but is attractive to investors as one that is associated with the formation, use, development of intellectual capital. We analyzed the general management methods used in publishing and printing companies, the results of which established a number of features. Economic management methods are more developed in medium-sized enterprises, which in their work are guided by the provisions on bonuses. The payment of bonuses in small businesses is unsystematic due to the unstable amount of funding, and depends on the decision of the head of the distribution of funds between different areas of development, which negatively affects the motivation to work. At the same time, to increase the level of social protection of workers, printing companies are introducing an hourly form of wages for workers, which helps to stabilize wages in underemployment. To ensure the competitiveness of printing production, it is advisable to ensure the efficiency of production by improving operational and calendar planning, the use of parallel or combined cycle, automation of orders, improving quality control in preparation for printing, development of logistics capacity, focus on high level of services.Документ Sectoral priority of rural green tourism(2023) Gutkevych, Svitlana; Haba, Myroslava; Korniienko, InnaThe article examines the concept of rural green tourism, its role and significance, identifies the specifics of the rural green tourism development, their impact on tourism and the economy of Ukraine. Tourism contributes to the inflow of financial resources into the country, which brings income not only to tourism firms, but also provides tax revenues to the budget, increases demand for products and services, thereby stimulating the development of related industries. One of the most prioritized is rural green tourism, as it contributes to solving social and economic problems in villages, which is characteristic of modern Ukraine. In modern conditions of the Ukrainian economy development, the structure of the tourism industry is changing due to the development of promising types of tourism, including rural green tourism. This is a specific form of recreation in the countryside, which has wide possibilities of using the natural, material and cultural potential of certain regions. У статті розглянуто поняття сільського зеленого туризму, його роль та значення, визначено особливості розвитку сільського зеленого туризму, їх вплив на туристичну діяльність та економіку України. Туризм є сучасною та однією з найдинамічніших галузей економіки. Україна володіє значним потенціалом для розвитку як внутрішнього туризму, так і міжнародного. Туризм сприяє притоку в країну фінансових ресурсів, що дає доходи не лише туристичним фірмам, але й забезпечує податкові надходження до бюджету, збільшує попит та продукти та послуги, стимулюючи тим самим розвиток суміжних галузей. В сучасних умовах розвитку економіки України змінюється структура туристичної галузі за рахунок розвитку перспективних видів туризму, в тому числі сільського зеленого туризму. Серед альтернативних видів туризму одним з найбільш пріоритетних є сільський зелений туризм, оскільки він сприяє вирішенню соціальних та економічних проблем в селах, що є характерним для сучасної України. Це специфічна форма відпочинку на селі, яка має широкі можливості використання природного, матеріального і культурного потенціалу певних регіонів. У статті визначені мотиви туристів, які обрали метою подорожі – сільський зелений туризм. На основі аналізу законодавства України щодо сільського зеленого туризму визначено основні напрями державної політики, які сприятимуть подальшому ефективному розвитку цієї галузі. Розглянуто особливості туристичного пакета послуг зеленого туризму, які полягають у задоволенні потреб відпочивальників шляхом об’єднання зусиль окремих господарств, наприклад, харчування та проживання –в одному господарстві, отримання додаткових послуг –в іншому тощо. Визначені особливості дозволять забезпечити вищий рівень розвитку сільського зеленого туризму на певній території та позиціонуватимуть його як важливий засіб стимулювання й інвестування соціально-економічного розвитку села.Документ Risks in the investing(2021) Gutkevych, Svitlana; Vikhliaiev, MykhailoRisk is a possible danger of performance. It is necessary to choose and make a decision in production, economic activity, which is always burdened with risk. Therefore, the risk is a normal phenomenon, a consequence of the actions of a variety of reasons that give rise to its various species. Risk management involves optimal use of all possible or allowable means of avoidance, or reduce the risk degree associated with significant losses; risk control, optimization of risk or maximum possible decrease in volumes and probability of possible losses. Investment risk is the risk of an investment project, which is defined as the probability of obtaining a possible loss from its implementation. The investment risk of industries is characterized by the level of uncertainty in the forecast of profit from investments. The risk is possible only when the controlled economic system functions in conditions of uncertainty, and the person who makes the decision is interested in the final resultДокумент Міжнародна академічна мобільність в умовах інтернаціоналізації освіти(2023) Гуткевич, Світлана Олександрівна; Сидоренко, Павло ОлександровичВ статті розглянуто теоретичні засади освітнього туризму на основі аналізу міжнародної академічної мобільності. Міжнародна академічна мобільність розглядається як складова розвитку науково-освітньої галузі, яка також має істотний вплив на загальний соціально-економічний поступ. Розглянуто питання, в зв’язку зі зростанням чисельності іноземних студентів, конкуренції між приймаючими країнами. Міжнародний освітній туризм є одним із проявів академічної мобільності. В процесі дослідження було визначено основні тенденції розвитку освітнього туризму в умовах інтернаціоналізації освіти. Проаналізовано також передумови та чинники розвитку освітнього туризму і виділено основні принципи стимулювання його розвитку. This article analyzes the theoretical foundations of educational tourism based on the analysis of international academic mobility. International academic mobility is considered as a component of the development of the scientific and educational industry, which also has a significant impact on the general socio-economic progress. International educational tourism is one of the manifestations of academic mobility. In the process of research, the main trends in the development of educational tourism in the context of the internationalization of education were determined. This article also analyzes different approaches to the definition of educational tourism and examines the essence of this phenomenon. Educational tourism is defined as trips with an educational purpose lasting from overnight stay to one year, which may be accompanied by recreational activities. A classification of educational tourism by objectives, age of travelers, and stages of their career development is proposed. Educational tourism is considered as a complex, interdisciplinary phenomenon, which is demonstrated with the help of the graphic model "MET: Mobility, Education, Tourism". The proposed approach to the classification of types of educational mobility according to the objectives and duration of stay in the host country made it possible to distinguish between day visits, tourism, other types of educational mobility, temporary educational migration, and migration. The prerequisites and factors of the development of educational tourism are also analyzed, and the main principles of stimulating its development are highlighted, in particular, the application of the concept of the lifetime value of the client, i.e., taking into account the value of each visitor in the long term.