Customer Relationship Management through introduction of CRM-systems as a constituent in efficient business management
dc.contributor.author | Galushchak, Olesia | |
dc.date.accessioned | 2014-11-25T07:56:14Z | |
dc.date.available | 2014-11-25T07:56:14Z | |
dc.date.issued | 2014 | |
dc.description.abstract | Customer Relationship Management (CRM) is the customer-focused business strategy which is not a new concept. Although CRM is more about the customer, it cannot be successful by this definition alone. CRM should be performed in organizations as the combination of three main concepts: people, processes, and technology. Customer relationship management (CRM) is a combination of people, processes, and technology that seeks to provide understanding of customer needs, to support a business strategy, and to build long-term relationships with customers. To increase relationships with all customers the integration of these three is essential. | uk_UA |
dc.identifier.citation | Galushchak, O. Customer Relationship Management through introduction of CRM-systems as a constituent in efficient business management / O. Galushchak // Наукові здобутки молоді – вирішенню проблем харчування людства у ХХІ столітті : програма і матеріали 80 міжнародної наукової конференції молодих учених, аспірантів і студентів, 10–11 квітня 2014 р. – К. : НУХТ, 2014. – Ч. 4. – С. 410-412. | uk_UA |
dc.identifier.uri | https://dspace.nuft.edu.ua/handle/123456789/18633 | |
dc.subject | CRM-systems | uk_UA |
dc.subject | business management | uk_UA |
dc.subject | management | uk_UA |
dc.subject | CRM-системи | uk_UA |
dc.subject | управління бізнесом | uk_UA |
dc.subject | управління | uk_UA |
dc.subject | CRM-системы | uk_UA |
dc.subject | управление бизнесом | uk_UA |
dc.subject | управление | uk_UA |
dc.title | Customer Relationship Management through introduction of CRM-systems as a constituent in efficient business management | uk_UA |
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