Brand: consumer knows what he needs
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Poverina, Y. Brand: consumer knows what he needs / Y. Poverina, N. Skrygun // Новината за напреднали наука – 2014 : материали за 10-а Международна научна практична конференция. – София : "Бял ГРАД-БГ" ООД, 2014. – Т. 3. – S. 41-43.