Teaser advertising as an instrument of marketing communications: overview
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The aim of study is to consider the conceptual features of advertising campaigns with the usage of a teaser. It is also important to emphasize the consideration of unsuccessful teaser messages as one of the components of modern provocative marketing.
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Soloviova, Yu. Ye. Teaser advertising as an instrument of marketing communications / Yu. Ye. Soloviova // Innovative potential of socio-economic systems: the challenges of the global world : overview. – Portugal, 2018. – P. 88–91.