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Research of assortment politics of enterprise
(2013) Belova, Tatyana; Kuksa, Andrew; Gavrilova, Tatyana
The theoretical approaches to the study range of enterprise in the current market conditions. Detected parameters are used to describe the range and its structure. The analysis of product policy for example bakeries - SE PJSC "Kyivkhlib" "Bakery number 11."
Different matrixes of Boston Consulting Group
(2012) Belova, Tatyana; Krainiuchenko (Fornolyak), Olga; Gavrilova, Tatyana
The article deals with the questions of validity of different usage of classical Boston consulting group matrix; given the analysis of adapted effectiveness of Boston Consulting Group matrix and offered its new variety; it is improved the methodology of evaluation of the balanced degree of the enterprise’s commodity portfolio on basis of Boston Consulting Group matrix.
The internet-advertisement as marketing instrument of influence on consumers’ behavior
(2012) Kapinus, Larisa; Skryhun, Natalya; Gavrilova, Tatyana
The progress of Ukrainian market of Internet-advertisement trends is investigated. The psychological aspects of online advertisement influence on the consumers’ behavior are considered. The stages of co-operation are found out of Internet-user with advertisement information. Approaches of analysis realization of consumers’ behavior are considered during the review of information.