It is considered the essence of the multisensory marketing and distinguished its basic instruments. It is researched the influence of constituents of the multisensory marketing on consumers’ behavior
The progress of Ukrainian market of Internet-advertisement trends is investigated. The psychological aspects of online advertisement influence on the consumers’ behavior are considered. The stages of co-operation are found out of Internet-user with advertisement information. Approaches of analysis realization of consumers’ behavior are considered during the review of information.
