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Постійне посилання колекціїhttps://dspace.nuft.edu.ua/handle/123456789/7497

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  • Ескіз
    Документ
    Strategies of market segmentation and segment targeting
    (2016) Stahurska, Svitlana; Tkachuk (Stakhurska), Svitlana
    The paper examines different approaches to market segmentation and segment targeting strategies development, based upon the complex set of psychological, social and other factors.
  • Ескіз
    Документ
    Approaches to marketing competitive strategies development
    (2016) Tkachuk (Stakhurska), Svitlana; Stahurska, Svitlana; Stahursky, Valery
    The paper examines classical and modern approaches to the development of competitive strategies.