Globalization processes requires flexible reaction on challenges of external environment and adaptation of enterprises to new economic conditions. Globalization if characterized by intensification of interrelations and interdependence of national economies. Development of world markets for goods, services, labor, capital in the conditions of globalization requires raising the competitiveness of enterprises and augmenting their stability on market, introduction of new instruments of management. The research
of problem of globalization allows concluding that this is a multifaceted, difficult phenomenon with a variety of its manifestations, which sometimes have contradictory influence over economic processes.
Globalization influences formation of demand and supply not only at international markets, but on markets of specific countries. The inefficient adaptation to the requirements of external environment leads to the loss of market positions, while re-building of organization structures, review of assortment policy, flexibility of managerial decisions contributes to the effective strategic development and increasing effectiveness of enterprises
