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Consumer spending trends to 2030 that businesses need to consider
(2014) Burlachuk, Lyudmila
Businesses need to take long term trends into account when planning ahead.
Information product and its influens on producers and consumers
(2014) Smelyanets, Nadia; Trygub, Inna
The main idea of the article is the relationship between global information and its consumers.
Methods of sales promotion products in the enterprise
(2015) Omelchuk, Yulia; Trygub, Inna
Relevance of the topic is the best study of the costs of selling the company to seek more effective ways of resource allocation for improving the profitability of the company. Sales of an enterprise (company) - a set of measures aimed at organizing an effective and efficient distribution network to improve the efficiency of sales of products.
Consumer Behavior: The Psychology of Marketing
(2014) Mykhailyk, Natalia
There are several units in the market that can be analyzed but the most important one is the consumer. However, there is also a need to analyze one’s own firm’s strengths and weaknesses and those of competing firms. To assess a competing firm’s potential threat, we need to examine its assets (e g., technology, patents, market knowledge, awareness of its brands) against pressures it faces from the market. Finally, we need to assess conditions (the marketing environment). For example, although we may have developed a product that offers great appeal for consumers, a recession may cut demand dramatically.