Тези доповідей, матеріали конференцій
Постійне посилання на розділhttps://dspace.nuft.edu.ua/handle/123456789/7373
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Документ Development of the product marketing “onion”(2021) Stoliarska, Anastasia; Nikitenko, OlgaIn essence, goods are items that can meet the needs and are offered to the market in order to attract attention, purchase, use and consume. A product is a bundle of attributes (features, functions, benefits, and uses) that a person receives in an exchange. The concept of product marketing can be revealed using the product marketing “onion” which consists of four layers. In the process of research the following methods were used: desk and field. The main methods of field research used in the work are surveys. The red champagne «Triumfalne» (brut) by the «Kharkiv Champagne and Wine Factory» was chosen to develop the marketing «onion» of the product. Every product contains these components to a greater or lesser extent, and they are what the consumer uses when evaluating alternatives.Документ Consumer demand for dairy products in Ukraine: factors and incentives(2023) Davydchuk, Mariia; Nikitenko, OlgaDairy products are an important source of nutrition, rich in proteins, vitamins and minerals, which are necessary for the proper functioning of the body. In addition, it is an integral part of many dishes and drinks that we consume every day. That is why it is advisable to analyze the factors of demand for various dairy products and for products which are famous under TM Pyriatyn, in particular. The research uses such methods as observation, analysis, and expert evaluations. It аlso includes statistical data, information about the market and competitors, the results of previous studies, comparison, generalization and systematization.Документ Особливості формування комунікативних навичок студентів ЗВО під час занять з іноземної мови в умовах дистанційного навчання(2021) Малик, Юліана Ігорівна; Никитенко, Ольга ВасилівнаСьогодні новітні інформаційні технології впроваджуються ледь не в усі сфери діяльності людини. За допомогою інформаційних технологій можна здійснювати професійну діяльність, спілкуватися, розважатися, реалізовувати творчі потреби, а також навчатися. У сучасному українському педагогічному товаристві ведуться різноманітні дискусії і серед багатьох актуальних тем центральне місце посідає проблема дистанційного навчання і використання освітніх онлайн технологій в навчальному процесі. Сьогодні для ЗВО організація навчального процесу у дистанційній формі стала такою ж необхідністю, як і оновлення та застосування ефективних методів навчання.Документ ChatGPT as a tool to develop students’ communicative competence in english(2024) Nikitenko, Olga; Malyk, YulianaLearning in the age of digital technology has become many times easier and more accessible than ever before. With the help of advanced technology, individuals seeking to improve their language skills can now practice and engage with artificial intelligence (AI) coaches. It is common knowledge that he main goal of learning a foreign language is the formation of students’ communicative competence which means the development of skills and mastery of the language as a means of intercultural communication. These skills can be constantly developed and improved by using such a tool as ChatGPT.Документ Integrating sustainable development goals into teaching EFL(2024) Cherednichenko, Galina; Nikitenko, OlgaEducation for sustainable development (ESD) is UNESCO’s education sector response to the urgent and dramatic challenges the planet faces. To contain global warming before it reaches catastrophic levels means addressing environmental, social and economic issues in a holistic way. UNESCO’s ESD for 2030 education programme aims to bring about the personal and societal transformation that is necessary to change course. In the present study, the researchers aim to shed light to different ways to spread sustainable development into the curriculum, by specifically focusing on the ways to integrate environmental issues to EFL (English as a Foreign Language) lessons for university students.Документ Cooperative learning technology as an alternative to traditional methods of teaching foreign languages(2022) Nikitenko, OlgaThe main purpose of a foreign language teaching is to develop students' communicative competence that gives the ability to use a foreign language asa means of communication in all spheres of life. Respectively, the role of a foreign language in the training of students, in which a foreign language course is of a professionally oriented nature, is significantly increasing. A teacher’s task here is to create practical conditions for each student for mastering the language and choose a suitable training method that allows each of them to manifest their activities and creativity. Currently, higher education is faced with the task of not only modernizing the content of educational courses, but also introducing innovative technologies for the formation of foreign language communicative competence of future specialistsДокумент Role of multimedia technologies in students’ independent work in conditions of distance learning(2022) Nikitenko, Olga; Malyk, YulianaCurrently during the period of the pandemic unsteady social and economic conditions and new educational priorities related to changing educational paradigms set the transition from reproductive forms and methods of teaching to individual and creative ones. Recently, when many higher scools throughout Ukraine were necessitated to apply the remote form of learning and teaching, the university curriculum has provided a very limited number of academic hours for foreign languages and at one time has given the students possibility to study more independently. At the same time, the flow of educational information is increasing and the number of academic hours does not provide any opportunity to cover all aspects of foreign language learning and equip future professionals with all the knowledge and skills that will make them competitive in an increasingly globalized world. As a result, the preference is now given to active teaching methods, which are aimed at developing students' independence, flexibility, variability, critical thinking.Документ Project-based learning as a way of formation of ecological competence of students(2023) Cherednichenko, Galina; Nikitenko, OlgaOne of the effective teaching methods, forms of organization of the educational process and educational technology in the formation of environmental competence both at the level of school and university education is recognized as project-based learning. Project-based learning is learning through the inclusion of students in project activities. Also through the project approach a student has the opportunity to work a group to develop social skills and especially skills in collaborating with others.Документ Організація дистанційного навчання в платформі MOODLE у процесі вивчення іноземної мови(2023) Чередніченко, Галина Анатоліївна; Никитенко, Ольга ВасилівнаТехнічно вирішити проблему дистанційного навчання іноземної мови можна по-різному. Сучасні інформаційні технології надають практично необмежені можливості в розміщенні, зберіганні, обробці та доставці інформації будь-якого обсягу і змісту на будь-які відстані. Наш вибір дистанційного середовища Moodle в якості засобу для формування іншомовної професійної компетентності студентів пояснюється не лише тим, що ця платформа електронного навчання признана найпопулярнішою в освітніх системах багатьох країн світу.Документ Digital tools as an effective ally in english language teaching(2023) Nikitenko, Olga; Malyk, YulianaThe challenges of the new reality such as the enforced transition to distance learning in conditions of quarantine and war in the country require the pedagogical community to transform all existing approaches to teaching and learning processes. Scientists are increasingly defining the essential competencies in the 21st century as the teacher's readiness to carry out the teaching process provided that they master and actively implement innovative learning technologies, namely digital educational resources, in their pedagogical practice. It is known that digitalization is a conscious approach to the fundamental transformation of any processes based on the use of digital technologies.