Simulation the attractiveness of transport services as a tool for assessing consumer loyalty in the digital epoch
Файли
Дата
2021
ORCID
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
The digital initiatives used in the study as tools for assessing the loyalty of consumers of
transport services made it possible to determine the feasibility of introducing additional
services. The driving forces for adaptation of the latest information technologies and digital tools for competitive positioning of transport companies are identified. Study of consumer preferences based on simulation the attractiveness of transport services in the field of rail transport led to the conclusion that the development of digital technologies will remain a key factor influencing consumer’s choice. A model of multidimensional analysis of transport service attractiveness based on analysis of structure of consumers and the degree of satisfaction with the quality of such service by certain consumer groups was developed. It was proven that development of digital technologies and services for passengers may improve the ability of the railway companies to address new challenges related to quarantine restrictions.
Опис
Ключові слова
simulation, consumer satisfaction, loyalty, transport services, симуляція, задоволення споживачів, лояльність, транспортні послуги, кафедра економіки праці та менеджменту
Бібліографічний опис
Simulation the attractiveness of transport services as a tool for assessing consumer loyalty in the digital epoch / N. Shpak, O. Mykytiuk, Z. Dvulit, L. Manyk, N. Horbal // Conference on Computational Linguistics and Intelligent Systems (COLINS 2021) : Proceedings of the 5th International, April 22-23. – 2021. – Lviv, Ukraine, 2021. – Vol. I. – P. 1500–1510.