Перегляд за Автор "Kovalchuk, Olga"

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Analysis of shampoos’ consumer characteristics and labeling
(2014) Zakhovaiko, Yana; Kovalchuk, Olga
There is quite a wide range of shampoos both by import and domestic manufacturers. Among them are following types of shampoos: medical, professional, for different hair types, with air conditioning balm or other additives. Shampoo manufacturers are constantly developing new techniques and recipes. Many consumers believe that the high price of shampoo ensures its high quality, but often it does not.
Banking System of Ukraine: Current Status and Future Development
(2014) Nechytailo, Alexander; Kovalchuk, Olga
The article describes the certain aspects of the banking system of Ukraine, conditions of banking business in Ukraine for effective functioning of banks, as well as basic directions of the national banking system development.
Benefits of language tourism for ukrainian students
(2016) Kovalchuk, Olga
The paper discusses current issues associated to language tourism relying upon the data reviewed in order to define its value for the language learners. Secondly it provides analysis of leading Ukrainian agencies which offer language tours abroad. Lastly, the research studies the effects in language learning.
Boutique hotels and their prospects at ukrainian market
(2016) Konotopov, Oleksiy; Kovalchuk, Olga
Firstly, the paper is aimed at providing a definition of a boutique hotel, based upon both written definitions and interviews with real estate developers. Secondly, it distinguishes the characteristic features of boutique hotels, relying upon the data reviewed in order to define their value for the customers. Thirdly, the research provides analysis of a top Kyiv boutique hotel according the following parameters: location, services provided, and general customer satisfaction. Lastly, it discusses conditions that allow for boutique hotel success both in Kyiv and all over the country.
Business and professional foreign language acquisition through electronic multilingual terminological dictionary
(2014) Cherednichenko, Galina; Kovalchuk, Olga
The abstract presents the Development and Use of Electronic Multilingual Terminological Dictionary
Consumer markets as a way to maintain the competitiveness of enterprises
(2014) Bogdanovich, Ludmila; Kovalchuk, Olga
The transformation of the national economic system determines the need for the qualitative changes in the field of agriculture, in particular, in the management of the food market. Crisis situations that occasionally arise in certain markets of food cause the need for a comprehensive approach to this problem.
Current state of the alcohol industry in Ukraine
(2014) Pivchuk, Yulia; Kovalchuk, Olga
Food industry is the main part of light industry of Ukraine. During the period of market economy reform in the food industry as well as in the alcohol industry, there are some changes that do not always have a positive effect. Therefore it is important to assess the current state of the alcohol industry and perspectives of its development.
Electronic multilingual terminological dictionary in teaching business languages
(2013) Kovalchuk, Olga
The theses present the notion of an electronic multilingual terminological dictionary and the prospects for its use in teaching a foreign language
Factors affecting competitivness of companies
(2015) Kovalchuk, Olga; Trygub, Inna
One of the important aspects of the market environment, which allows to take a prominent place as long as possible and hold leading positions is competitiveness of enterprises. The problem of determining the competitiveness of enterprises is very important for certain market segments and for the efficient operation of enterprises. To solve this problem, necessary to identify the factors that influence the possibility of winning or losing in competition.
How to make an effective logo
(2014) Shylo, Lela; Kovalchuk, Olga
A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.
Intercultural matters of teaching Business English
(2013) Kovalchuk, Olga
The paper addresses the issue of the widely recognized role of intercultural matters while teaching Business English in 21st century. It is known that every time learners use Business English it is likely to be with someone from a different culture – they are involved in intercultural communication, thus they use specific language as well as certain techniques to get their message across. That is why they need some business communication skills along with Business English. The need of Intercultural Training is also emphasized and different approaches are discussed in this paper. In addition some key aspects in teaching Business English are analyzed: Sense of Purpose, Social Aspect, Clear Communication. Several approaches to identifying different dimensions as a method of analyzing and describing the nature of culture are discussed. This paper also deals with the significance of communicative competence. From the practical viewpoint two modern Business English books are mentioned, as they are well-tailored according Business English Students’ needs and used by us in the teaching process. It is concluded that Intercultural training should be an integral part of the Business English teacher’s job. У статті розглядається питання про широко визнану роль міжкультурних аспектів під час навчання ділової англійської в 21-му столітті. Відомо, що кожен раз, коли учні використовують ділову англійську вони, ймовірно, спілкуються з кимось з іншої культури - тобто беруть участь в міжкультурній комунікації, таким чином, вони використовують певну мову, а також деякі методи, щоб донести своє послання. Саме тому вони потребують навичок ділового спілкування поряд зі знанням ділової англійської мови. В статті окреслено необхідність міжкультурного навчання і різні підходи до його втілення.
Labor market
(2014) Kovalchuk, Olga
Labor market - is primarily a system of social relations associated with buying and selling goods "labor." In addition, the labor market is the sphere of employment, demand and supply for labor. It can be interpreted as a mechanism for coordinating prices and conditions between employers and employees.
Management of Working Capital as a Part of Financial Management
(2014) Kulbach, Julia; Kovalchuk, Olga
The article analyzes the definition and structure of current assets of the enterprise. It sets the optimum structure of assets to ensure the continuous production, getting a high financial results, that will increase the financial stability of the enterprise and increase the profitability of products and production.
Marketing product positioning
(2014) Borschevska, Yulia; Kovalchuk, Olga
Positioning is a powerful tool that allows one to create an image. The image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning of yourself can lead to personal fulfillment. Product positioning strategies are numerous, and the selection of one over another is crucial to define how your company will market its products. Selecting the wrong strategy can cost time and a scarce marketing budget. The ramifications of a wrong choice will also probably adversely affect business's bottom line.
Monetary policy as a part of financial policy of the state
(2014) Kulbach, Julia; Kovalchuk, Olga
Financial policy of a state is a complex field of activity of Legislative and Executive power, which includes activities, methods and forms of organization and use of finance for its economic and social development. Fiscal policy is a set of actions and events conducted by the state within the limits of functions and powers in the sphere of financial activity of economic entities and financial institutions, citizens and actually of the state to reach the goal.
National Bank of Ukraine as the Subject of A State Financial Monitoring
(2014) Kazansky, Maxim; Kovalchuk, Olga
У статті описуються деякі аспекти діяльності Національного банку України з питань запобігання та протидії легалізації (відмиванню) доходів, одержаних злочинним шляхом, і фінансування тероризму, а також визначено його місце і роль в системі державного фінансового моніторингу. The article describes the certain aspects of the National Bank of Ukraine activity on prevention and counteraction to legalization (laundering) of proceeds from crime and terrorist financing, as well as determine its position and role in the system of state financial monitoring.
Online testing, current issues and future trends
(2013) Kovalchuk, Olga
The paper analyzes the state of art of the assessment of students’ knowledge through online tests. In particular, it describes the main functionalities currently implemented in the main existing online testing systems. Furthermore, it presents a literary review of the most recently proposed techniques for using online tests in different application ambits, such as: Computerized Adaptive Testing (CAT), automatic question generation, log data analysis, m-learning and educational gaming. У статті проаналізовано досвід та перспективи використання он-лайн тестів для оцінки знань студентів. Зокрема, описано основні функції існуючих інтернет-систем тестування. Також представлено огляд сучасних методів використання онлайн-тестів різними програмами, як наприклад: комп'ютерне адаптивне тестування, автоматична генерація питання, аналіз даних журналу, мобільне-навчання та освітні ігри.
Overcoming difficulties in teaching english for food technology
(2016) Kovalchuk, Olga
Taking students to production plants in order to place them in professional situations helps to provide students with a tangible academic experience. Students can benefit from field classes, because they give a live experience that enhances classroom learning. Виїзні заняття та екскурсії для студентів на промислових підприємствах, зокрема, іноземною мовою, збагачують студентів суттєвим науковим та практичним досвідом. Такі заняття дозволяють зануритися у професійні ситуації та значно покращують результати навчання в аудиторії.
Pedagogical Basics of Using Computers in Foreign Language Learning
(2012) Cherednichenko, Galina; Kovalchuk, Olga
Швидкий соціальний, економічний і технологічний розвиток нашого суспільства створює нові проблеми в системі вищої освіти в Україні. Не досить дати студентам певні знання, які можна помістити в стандарти, книги, підручники та ін. Необхідно розвивати незалежне, гнучке, критичне мислення у студентів. Розглядаючи систему вищої освіти з цієї точки зору, роль мультимедійних технологій стає очевидною. Вони - найбільш потужне джерело пізнавальної діяльності студентів, розвитку їх творчих здібностей, інтересів і навичок та інших інтелектуальних чинників. Rapid social, economic and technological development of our society creates new challenges for the system of higher education in Ukraine. It’s not sufficient to give a student certain knowledge, which can be put into standards, books, textbooks and etc. It is necessary to develop independent, flexible, critical thinking of students. Examining the system of higher education in such a way, the role of computers becomes obvious. Computers are the most powerful source of cognitive activity of students, development of their creative abilities, interests and skills and other intellectual factors.
Social and economic efficiency of functioning of enterprise trade
(2014) Gribovich, Lina; Kovalchuk, Olga
Economic and social changes in Ukraine considerably influence the development of trade as a scope, which reflects economic, social and policy objectives of businesses, organizations, public and state. Their proper solution depends on the effective functioning of the economic mechanism of the country, its industries and individual needs of all segments of the population. One of the principal ways of solving these problems is to improve business performance as a result of continuous optimization of the production system businesses and reduce all kinds of expenses.